As a pillar of economic development in Decatur, GA, J3 Management Group is expanding its impact with J3 UpFitters, a new business arm dedicated to addressing the region’s commercial service desert. With no existing vehicle upfitting providers in the area, J3 UpFitters is setting the stage for a state-of-the-art facility that will serve truck and van fleets throughout the southeastern U.S. Rooted in customer-centricity, industry enhancement, and community advancement, this venture isn’t just about filling a gap—it’s about pioneering new opportunities where none existed before. Un.Tether is partnering with J3 UpFitters to craft a brand that embodies their vision, from hoisting their origin story to developing a powerful visual identity that positions them as a leader in fleet optimization and service innovation.